Power Apps and Dynamics 365 ecosystem: connected apps, workflows and Dataverse
Sunil Samantray, CRM Solution Architect, at his desk

CRM Solution Architect — Dynamics 365 CE & Power Platform

Sunil Samantray

Group Manager (Solution Architect) at WNS Global Services

Dynamics 365 architect and developer with 15+ years of total IT experience, including 11+ years specialised in Microsoft Dynamics 365 CRM and the Power Platform. I build and integrate Power Apps, Power Automate flows, plugins and CRM SDK-based web resources, backed by hands-on C#/.NET development — and design solutions that hold up in production: plugin architecture, Dataverse security models and integration patterns across Sales and Service.

Total IT experience
15+ yrs

Total IT experience

Dynamics 365 & Power Platform
11+ yrs

Dynamics 365 & Power Platform

Scrum teams led
6-8

Scrum teams led

Microsoft certifications
4

Microsoft certifications

Profile

Depth in the platform, ownership of the delivery

I take Dynamics 365 and Power Platform implementations from architecture through release, and I'm now extending that foundation into agentic, AI-assisted automation with Copilot Studio. My background spans functional configuration through code-level development, backed by PL-200 and PL-400 certifications, and I care as much about how a solution is delivered as how it's built — clean ALM practices, documented handovers, and release cycles teams can actually rely on.

  • Solution architecture & Dataverse design
  • Power Apps, PCF controls & C# Plugins
  • RPA, Copilot Studio & Agentic Automation
  • Azure DevOps CI/CD and ALM governance
  • Delivery leadership & team coaching

Experience

Professional experience

Group Manager (Solution Architect)

Aug 2024 — Present

WNS Global Services · Thane, Maharashtra, India

  • Own end-to-end architecture for Dynamics 365 CE delivery, including Dataverse extensions, plugin design, JavaScript UX and Power Automate / Logic Apps integrations; built the cutover runbook that took multiple data migration waves live with zero rollback.
  • Built Canvas Apps with custom PCF controls to extend Dataverse forms beyond standard components, and ran a POC on Power Apps Vibe (AI-assisted, natural-language app generation) to accelerate low-code scaffolding.
  • Designed and deployed attended and unattended RPA flows in Power Automate Desktop to automate high-volume, rules-based work across legacy systems and Excel, materially cutting processing time and error rates.
  • Piloting Copilot Studio and agentic automation patterns as the next step beyond RPA, evaluating where AI-assisted orchestration fits into existing Power Platform workflows.
  • Rebuilt the release process around CI/CD gates and branching discipline in Azure DevOps, improving sprint predictability and release lead time across 6-8 concurrent Scrum teams.
  • Own SLA/OLA design and the RCA process for the account, running incident and change management through a structured governance framework.
  • Manage career growth directly through competency mapping, coaching and performance reviews; several direct reports have been promoted under this structure.
Dynamics 365 CEPower AppsDataversePCF ControlsCopilot StudioALMRPA (Power Automate Desktop)

Senior Technical Consultant

Sep 2023 — Aug 2024

Duncan & Ross Management Consultancies · Abu Dhabi, UAE

  • Rebuilt underperforming client Dynamics 365 configurations by diagnosing root architecture issues rather than patching symptoms, improving client-reported satisfaction and system efficiency.
  • Ran troubleshooting through Azure DevOps as the system of record, cutting resolution time on recurring issues through improved team visibility.
  • Championed knowledge sharing through workshops and instructional materials, streamlining project workflows and reducing turnaround times.
  • Part of a project applying Copilot Studio and agentic concepts to test AI-assisted resolution with Power Automate as backend logic on recurring client tickets.
  • Served as primary technical point of contact for clients throughout the engagement.
Dynamics 365 CEPower AutomateDataversePCF ControlsALMCopilot Studio

Senior Technical Consultant

Aug 2022 — Aug 2023

Brennan IT · Navi Mumbai, India

  • Assessed business requirements and led targeted Dynamics CRM upgrades and security hardening that strengthened client environments and reduced system risk.
  • Resolved CRM incidents and performed root cause analysis across Zendesk, Azure DevOps, ServiceNow and Jira Service Management, sustaining minimal downtime.
  • Researched, evaluated and integrated emerging technologies to optimise existing CRM solutions.
  • Educated stakeholders on cybersecurity and data protection best practices, reducing exposure to data breach risk.
Dynamics 365 CEPower AppsPower AutomateAzure FunctionsAzure Service Bus

Senior Consultant / Tech Lead

Jan 2021 — Aug 2022

Atos Syntel Pvt. Ltd. · Navi Mumbai, India

  • Administered and optimised Dynamics 365 CRM environments, performing sanity checks with Solution Checker and enforcing disciplined solution versioning for patches and clones to support Power Platform ALM.
  • Designed server- and client-side extensions integrating Sales and Service with third-party and Oracle-based systems via Power Automate.
  • Orchestrated near real-time synchronisation of CRM master tables to NAV using Dual Core integration.
  • Led end-to-end data migration from legacy systems using KingswaySoft and custom console applications with minimal business disruption.
Dynamics 365 CESSIS (KingswaySoft)Power AutomateC# PluginsALM

Project Lead

Oct 2018 — Jan 2021

C Centric Solution Pvt. Ltd. (a subsidiary of EY) · Mumbai, India

  • Led end-to-end delivery of Dynamics CRM 9.1 initiatives, including integration with an indigenous mobile application and deployment of Sales and Service modules for asset management clients.
  • Managed cross-functional stakeholder communication, cost estimates and resource allocation while mentoring junior team members.
  • Developed Azure Functions with Timer Trigger to ingest daily CSV portfolio files from RTAs (CAMS, KFin), validate and transform data, and load mutual fund holdings into Dynamics CRM as a custom entity.
  • Configured Power Automate cloud flows to generate and email Excel summary reports, enabling daily portfolio reconciliation and auditability.
  • Coordinated data migration and third-party API integration across vendors, and ran Knowledge Sharing Sessions on Dynamics 365 topics.
Dynamics CRMPower AutomateAzure FunctionsREST APIJavaScriptC# .Net

Business & Integration Architecture Specialist

Mar 2018 — Sep 2018

Accenture Solutions Pvt. Ltd. · Vikhroli, Mumbai, India

  • Worked onshore with solution architects, project managers and clients to align Dynamics CRM delivery with business requirements.
  • Led a Salesforce-to-Dynamics 365 migration as Deployment Lead, using the XRM-CI Framework and Azure DevOps to automate deployment and replicate Salesforce components in Dynamics 365.
  • Automated Dynamics 365 CI/CD deployment pipelines in Azure DevOps and standardised Visual Studio solution structure across the team.
Power AppsAzure DevOps (XRM-CI Framework)

CRM Technical Lead

Dec 2014 — Jan 2018

KalpaVruksh Technologies Danmark A/S · Navi Mumbai, India

  • Led technical delivery of Dynamics CRM implementations (MSCRM 2011/2013/2015/2016) for an offshore team, coordinating with onshore developers, architects and end clients.
  • Built plugins and form-level JavaScript customisations, including an automated plugin (C#, SSRS, CRM 2011 SDK) emailing monthly workstation summary reports.
  • Developed custom web resources and standalone apps on the CRM SDK, including a jQuery-based Space Management System and a single-page app with offline sync back to CRM.
  • Supported a global corporate insurance client through CRM transition, integrating MSCRM 2013 with Microsoft NAV, ODIN and Boomi, with 24/7 on-call across Denmark, Poland and Sweden.
  • Delivered plugin and JavaScript customisations for a leading Danish publication, including Google Calendar sync and Agresso integration via Azure web services.
MSCRM 2011-2016C# Plugins and Workflow ActivityJavaScriptHTML 5

Software Developer

Jan 2012 — Jun 2013

Matrix3D Infocom Pvt. Ltd. · Mumbai, India

  • Designed and developed business applications end-to-end — requirements, database design, coding, testing, deployment, training and support.
  • Built an ERP solution (C#, ASP.NET, AJAX, SQL Server 2008, Crystal Reports) covering invoicing, sales/purchase tracking, stock control and accounting ledgers.
  • Developed Transport Management, Healthcare Management and Trading Inventory applications, plus an HR payroll system in VB 6.0 with SQL Server.
ASP.NETC#SQL ServerCrystal ReportsSSRS

Timeline

Roles, degrees and certifications

  1. 2024

    Group Manager (Solution Architect), WNS Global Services

  2. 2023

    PL-400 — Power Platform Developer Associate

  3. 2023

    Senior Technical Consultant, Duncan & Ross (Abu Dhabi)

  4. 2022

    PL-200 — Power Platform Functional Consultant

  5. 2022

    Senior Technical Consultant, Brennan IT

  6. 2021

    Senior Consultant / Tech Lead, Atos Syntel

  7. 2019

    MIB (IT), Ural Federal University

  8. 2018

    Project Lead, C Centric Solution (EY)

  9. 2018

    Business & Integration Architecture Specialist, Accenture

  10. 2014

    CRM Technical Lead, KalpaVruksh Technologies Danmark

  11. 2011

    BCA (IT, .NET), Tilak Maharashtra University

Capability

Skills and certifications

CRM & Power Platform

Dynamics 365 CEDataverseCanvas & Model-driven AppsPCF ControlsPower Apps VibePower AutomatePlugins & Business RulesSolution architecture

AI & Automation

Copilot Studio (pilot)Agentic automation patternsPower Automate Desktop RPA (DOM/UI-automation based)

Development

C# / .NETJavaScript, HTMLSQL, SSISKingswaySoftXRM ToolsDynamics CRM SDKCustom web resources

Azure & DevOps

Azure DevOpsCI/CDRelease managementALMEnvironment governance

Delivery & Leadership

Agile / ScrumSLA & OLA governanceIncident, problem & change managementRCACoaching & competency mappingStakeholder management

Support tools

ServiceNowJiraZendeskFresh Service

Certifications

PL-400

Microsoft Certified: Power Platform Developer Associate

2023

PL-200

Microsoft Certified: Power Platform Functional Consultant Associate

2022

MB2-716

Microsoft Certified Professional

2018

MB2-712

Microsoft Specialist: Dynamics CRM 2016 Customization and Configuration

2017

Education

Academic background

Master of International Business — Information Technology

Ural Federal University, Russia

2017 — 2019

Bachelor of Computer Applications — Information Technology (.NET)

Tilak Maharashtra University, Pune

2008 — 2011

High School Diploma

Vikas Night College, Mumbai

2007 — 2008

Languages

English · Hindi · Marathi · Oriya

Delivered for

WNS Global ServicesDuncan & RossBrennan ITAtos SyntelC Centric (EY)AccentureKalpaVruksh Danmark