CRM Solution Architect — Dynamics 365 CE & Power Platform
Sunil Samantray
Group Manager (Solution Architect) at WNS Global Services
Dynamics 365 architect and developer with 15+ years of total IT experience, including 11+ years specialised in Microsoft Dynamics 365 CRM and the Power Platform. I build and integrate Power Apps, Power Automate flows, plugins and CRM SDK-based web resources, backed by hands-on C#/.NET development — and design solutions that hold up in production: plugin architecture, Dataverse security models and integration patterns across Sales and Service.
I take Dynamics 365 and Power Platform implementations from architecture through release, and I'm now extending that foundation into agentic, AI-assisted automation with Copilot Studio. My background spans functional configuration through code-level development, backed by PL-200 and PL-400 certifications, and I care as much about how a solution is delivered as how it's built — clean ALM practices, documented handovers, and release cycles teams can actually rely on.
Solution architecture & Dataverse design
Power Apps, PCF controls & C# Plugins
RPA, Copilot Studio & Agentic Automation
Azure DevOps CI/CD and ALM governance
Delivery leadership & team coaching
Experience
Professional experience
Group Manager (Solution Architect)
Aug 2024 — Present
WNS Global Services · Thane, Maharashtra, India
Own end-to-end architecture for Dynamics 365 CE delivery, including Dataverse extensions, plugin design, JavaScript UX and Power Automate / Logic Apps integrations; built the cutover runbook that took multiple data migration waves live with zero rollback.
Built Canvas Apps with custom PCF controls to extend Dataverse forms beyond standard components, and ran a POC on Power Apps Vibe (AI-assisted, natural-language app generation) to accelerate low-code scaffolding.
Designed and deployed attended and unattended RPA flows in Power Automate Desktop to automate high-volume, rules-based work across legacy systems and Excel, materially cutting processing time and error rates.
Piloting Copilot Studio and agentic automation patterns as the next step beyond RPA, evaluating where AI-assisted orchestration fits into existing Power Platform workflows.
Rebuilt the release process around CI/CD gates and branching discipline in Azure DevOps, improving sprint predictability and release lead time across 6-8 concurrent Scrum teams.
Own SLA/OLA design and the RCA process for the account, running incident and change management through a structured governance framework.
Manage career growth directly through competency mapping, coaching and performance reviews; several direct reports have been promoted under this structure.
Duncan & Ross Management Consultancies · Abu Dhabi, UAE
Rebuilt underperforming client Dynamics 365 configurations by diagnosing root architecture issues rather than patching symptoms, improving client-reported satisfaction and system efficiency.
Ran troubleshooting through Azure DevOps as the system of record, cutting resolution time on recurring issues through improved team visibility.
Championed knowledge sharing through workshops and instructional materials, streamlining project workflows and reducing turnaround times.
Part of a project applying Copilot Studio and agentic concepts to test AI-assisted resolution with Power Automate as backend logic on recurring client tickets.
Served as primary technical point of contact for clients throughout the engagement.
Dynamics 365 CEPower AutomateDataversePCF ControlsALMCopilot Studio
Senior Technical Consultant
Aug 2022 — Aug 2023
Brennan IT · Navi Mumbai, India
Assessed business requirements and led targeted Dynamics CRM upgrades and security hardening that strengthened client environments and reduced system risk.
Resolved CRM incidents and performed root cause analysis across Zendesk, Azure DevOps, ServiceNow and Jira Service Management, sustaining minimal downtime.
Researched, evaluated and integrated emerging technologies to optimise existing CRM solutions.
Educated stakeholders on cybersecurity and data protection best practices, reducing exposure to data breach risk.
Dynamics 365 CEPower AppsPower AutomateAzure FunctionsAzure Service Bus
Senior Consultant / Tech Lead
Jan 2021 — Aug 2022
Atos Syntel Pvt. Ltd. · Navi Mumbai, India
Administered and optimised Dynamics 365 CRM environments, performing sanity checks with Solution Checker and enforcing disciplined solution versioning for patches and clones to support Power Platform ALM.
Designed server- and client-side extensions integrating Sales and Service with third-party and Oracle-based systems via Power Automate.
Orchestrated near real-time synchronisation of CRM master tables to NAV using Dual Core integration.
Led end-to-end data migration from legacy systems using KingswaySoft and custom console applications with minimal business disruption.
C Centric Solution Pvt. Ltd. (a subsidiary of EY) · Mumbai, India
Led end-to-end delivery of Dynamics CRM 9.1 initiatives, including integration with an indigenous mobile application and deployment of Sales and Service modules for asset management clients.
Managed cross-functional stakeholder communication, cost estimates and resource allocation while mentoring junior team members.
Developed Azure Functions with Timer Trigger to ingest daily CSV portfolio files from RTAs (CAMS, KFin), validate and transform data, and load mutual fund holdings into Dynamics CRM as a custom entity.
Configured Power Automate cloud flows to generate and email Excel summary reports, enabling daily portfolio reconciliation and auditability.
Coordinated data migration and third-party API integration across vendors, and ran Knowledge Sharing Sessions on Dynamics 365 topics.
Accenture Solutions Pvt. Ltd. · Vikhroli, Mumbai, India
Worked onshore with solution architects, project managers and clients to align Dynamics CRM delivery with business requirements.
Led a Salesforce-to-Dynamics 365 migration as Deployment Lead, using the XRM-CI Framework and Azure DevOps to automate deployment and replicate Salesforce components in Dynamics 365.
Automated Dynamics 365 CI/CD deployment pipelines in Azure DevOps and standardised Visual Studio solution structure across the team.
Power AppsAzure DevOps (XRM-CI Framework)
CRM Technical Lead
Dec 2014 — Jan 2018
KalpaVruksh Technologies Danmark A/S · Navi Mumbai, India
Led technical delivery of Dynamics CRM implementations (MSCRM 2011/2013/2015/2016) for an offshore team, coordinating with onshore developers, architects and end clients.
Built plugins and form-level JavaScript customisations, including an automated plugin (C#, SSRS, CRM 2011 SDK) emailing monthly workstation summary reports.
Developed custom web resources and standalone apps on the CRM SDK, including a jQuery-based Space Management System and a single-page app with offline sync back to CRM.
Supported a global corporate insurance client through CRM transition, integrating MSCRM 2013 with Microsoft NAV, ODIN and Boomi, with 24/7 on-call across Denmark, Poland and Sweden.
Delivered plugin and JavaScript customisations for a leading Danish publication, including Google Calendar sync and Agresso integration via Azure web services.
MSCRM 2011-2016C# Plugins and Workflow ActivityJavaScriptHTML 5
Software Developer
Jan 2012 — Jun 2013
Matrix3D Infocom Pvt. Ltd. · Mumbai, India
Designed and developed business applications end-to-end — requirements, database design, coding, testing, deployment, training and support.
Built an ERP solution (C#, ASP.NET, AJAX, SQL Server 2008, Crystal Reports) covering invoicing, sales/purchase tracking, stock control and accounting ledgers.
Developed Transport Management, Healthcare Management and Trading Inventory applications, plus an HR payroll system in VB 6.0 with SQL Server.
ASP.NETC#SQL ServerCrystal ReportsSSRS
Timeline
Roles, degrees and certifications
2024
Group Manager (Solution Architect), WNS Global Services
2023
PL-400 — Power Platform Developer Associate
2023
Senior Technical Consultant, Duncan & Ross (Abu Dhabi)
2022
PL-200 — Power Platform Functional Consultant
2022
Senior Technical Consultant, Brennan IT
2021
Senior Consultant / Tech Lead, Atos Syntel
2019
MIB (IT), Ural Federal University
2018
Project Lead, C Centric Solution (EY)
2018
Business & Integration Architecture Specialist, Accenture
2014
CRM Technical Lead, KalpaVruksh Technologies Danmark